eco Estrella
Konstancin
e-learning
UOKiK konferencja ICN
Dobry Klimat dla Rodziny
Centrum Nauki Kopernik Genesis
Politechnika Warszawska – identyfikacja wizualna
demosEuropa
The Copernicus Science Centre and ECSITE FREEDOM Conference
The National Health Program
Województwo Lubuskie
Have you got a PLan to return?
Polska 2030 Chancellery of the Prime Minister of Poland
Tatry National Park
Arctic Paper
French Institute in Warsaw
City of Pruszków
Danone

Województwo Lubuskie
2010

BRIEF
Develop and implement a long-term brand management strategy for Lubuskie Province, including a controlling system for 2011-2016.

SOLUTION
The brand strategy was developed in stages. Strengths and weaknesses of the region were identified during the first stage of the project based on extensive surveys. Then, the values and personality of a “Lubuskie” brand-to-be were developed. Another step was to single out associations with the region based on the survey. These associations were the grounds for the initial concept of the brand. The concept was finally shaped following further surveys and consultations. The new slogan “Lubuskie worth your while” and the new logo were created based on respondents preferences.
Studio Bakalie have also developed the Brand Book and the strategy implementation scheme up until 2016.

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