eco Estrella
Konstancin
e-learning
UOKiK konferencja ICN
Dobry Klimat dla Rodziny
Centrum Nauki Kopernik Genesis
Politechnika Warszawska – identyfikacja wizualna
demosEuropa
The Copernicus Science Centre and ECSITE FREEDOM Conference
The National Health Program
Województwo Lubuskie
Have you got a PLan to return?
Polska 2030 Chancellery of the Prime Minister of Poland
Tatry National Park
Arctic Paper
French Institute in Warsaw
City of Pruszków
Danone

City of Pruszków
2007

BRIEF
Create the logo, promo folder and visual communication for the city of Pruszków.

SOLUTION
In recent years, the theory behind brands and brand strategies has been increasingly applied to countries, regions and cities. Pruszków turned to us for help in developing and communicating its new image. Following an analysis of the most relevant characteristics of the Pruszków brand, we designed a logo that hints at the city's new cycling track, already a regarded new mark of the city. Thanks to its connection to sport, this symbol brings to mind the principle of fair-play, so important to the city's desired image. We produced a brand folder that presents the vital statistics on Pruszków in an orderly fashion and constitutes a beautiful photo album that captures the city's unique atmosphere and conveys the advantages of living and investing in Pruszków.

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