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French Institute in Warsaw
City of Pruszków

French Institute in Warsaw

Create the new visual identification for the French Institute in Warsaw.

The new brand image of the French Institute was to reflect the organization's values by communicating an enticing cultural programme aimed at the most demanding recipients. With a logo that has been around for years, we knew that we could break some rules in creating the new identification. Our solution merged continuity with new, dynamic expression. The basic medium for disseminating information about the Institute's operations is an event calendar brochure, colour-coded to convey the diversity of the Institute's offering and to classify events in a functional, orderly and minimal fashion, referring people to the Institute's website for more information in order to keep the brochure clear and navigable.

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