eco Estrella
Konstancin
e-learning
UOKiK konferencja ICN
Dobry Klimat dla Rodziny
Centrum Nauki Kopernik Genesis
Politechnika Warszawska – identyfikacja wizualna
demosEuropa
The Copernicus Science Centre and ECSITE FREEDOM Conference
The National Health Program
Województwo Lubuskie
Have you got a PLan to return?
Polska 2030 Chancellery of the Prime Minister of Poland
Tatry National Park
Arctic Paper
French Institute in Warsaw
City of Pruszków
Danone

Arctic Paper
2007

BRIEF
Create an image campaign and informational bulletin.

SOLUTION
Amid growing competition and continually low brand awareness among paper users, we developed a strategy aiming to strengthen the Arctic Paper brand on the Polish market. Following a brand audit, we determined the brand's most competitive unique characteristics. Thus, we were able to propose what proved to be an effective multimedia promotional operations plan, which included an in-depth mood film that expressively depicts the art of paper manufacturing. We also developed event scenarios tailored to Arctic Paper clients with ideas for competitions that stimulate the imagination and designs for one-of-a-kind gadgets that help people in their everyday work and make them remember the entire range of paper products by Arctic.

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