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Our specialty is branding.

Our goal is to build strong brands through effective management of brand identity. Effective because it employs creative analysis and tested proprietary tools. Effective thanks to our continued collaboration with the artworld, whose tough critics of creativity ensure that our ideas stay fresh. And effective because we stay unconventional; we know the rules of building brand identity and we know when they deserve to be broken.
Our services cover all aspects of branding.

Brand Strategy - -

The first step of branding is positioning the brand, whereby identity is established on the basis of brand values and deep analysis of the categorial, competitive and cultural contexts. The Bakalie approach augments this process with visualization techniques, because we've discovered that here, too a picture is worth a thousand words. The non-linear, synthetic nature of imagery allows it to capture and convey elemental truths that initially resist verbal expression.

Naming & Verbal Identity - -

A good brand name is memorable, salient, easy to recognize and easy to pronounce; it communicates a relevant brand value or product attribute, suggests something about the brand's character and differentiates the brand from its competition. Ideally, the language and tone of a brand's entire communication fulfill these same criteria.

Visual & Sensory Identity - -

Everything you see. Or hear. Or feel. We design logos, interiors, markings, items of jobwork, websites, BTL materials and PR activities. We cooperate with the best designers. We create films, animations, music and events. We communicate through texture, sound, smell and motion. Product attributes are rational notions of branding which has to engage all the senses.

We manage the entire creative and excecutional process from analysis and inspiration to conception, production and implementation.
Our mission is to transfer the artistic spirit of design into branding.


A picture is worth a thousand words.

The non-linear, synthetic nature of imagery allows it to capture and convey elemental truths that often resist verbal expression. Since our beginnings, we have augmented the strategic process with inspiring visualizations. In time, these have grown into systematic, time-tested and universal tools.

Infographic coding of a brand's cohesive structure and symbolism. -

A fast-edit audit of brand identity. -

Brand anthropology captured in the features and expression of a CG face. Great for competitive analyses and visualizing a brand's before and after. -

A structured 4x4 moodboard where everything has a reason. -

A project management system so thorough?and so effective?we've had it copyrighted. -



Communication is only effective when it reflects the truth about a brand.

We believe that real beauty is on the inside, which is why we begin each project with a search for the truth behind the idea. The name of our company is Bakalie, which in Polish conveys the spirit of raisins or, better yet, cherries-on-top (literally the term refers to any type of fruit and nut one might add to a baked good) and stands for the importance of tasty, satisfying ideas in the iconic layer of brand identity. We strive for visionary, surprising solutions that add sweetness and make marketing that is anything but "plain."

Originis - -

First Bakalie - „Bakalie El┼╝bieta Skrzypek” was originally established in 2000. Then, following a number of changes it was transformed into "Studio Bakalie Sp. z o.o." (a limited liability company) in 2006. Ela and Magda, two alumni of the Warsaw Academy of Fine Arts were the founders and first Management Board members. From the very outset, Bakalie's major objective has been to apply synaesthesia and art to the world of branding. Today, the company is under new ownership and new Management yet the objective remains unchanged.

Involvement - -

Bakalie was amongst the founding members of the Brand Design Club. It is also a member of the SAR Marketing Communication Association (Stowarzyszenie Komunikacji Marketingowej SAR) and the Graphic Designers Association STGU (Stowarzyszenie Twórców Grafiki U┼╝ytkowej). Bakalie often gets involved in art and pro bono projects.

Character - -

We believe in innovation, responsibility, integrity, working together and the power of first impressions. We highly value kindness, unpretentiousness, openness and boldness.




Polska 2030 Chancellery of the Prime Minister of Poland - 2009

To create an extensive long-term nation development report layout.

Clear form adapted to the serious role which a national document plays. Large amounts of information presented in the form of diagrams and tables. Each of the 10 sections has a different colour, which increases the functionality of the report.

Have you got a PLan to return? - 2008

Preparation of a Polish government informational campaign for Poles returning home.

Simple and meaningful communication, based on symbols characteristic for Poland. The entire message is maintained in a white-red colour code. Action logo – stork setting in a nest symbolises not only the return home, but also an inseparable element of the Polish landscape. Campaign elements: “A Returner. Navigation for returning migrants” guide, website, TV spot, press and internets advertisements.

Tatry National Park - 2008

Improve communication between Park employees and tourists through the preparation of a new communication strategy and visual identification of the Park.

The Tatry National Park, as the first national park in Poland, subjected its brand to thorough analyses and decided to refresh its image, using such values as openness and usefulness. The project covers a visual communication and TNP brand repositioning strategy, preparation of new designs for all corporate materials, information boards and direction signs, as well as a new layout for the Park website.

eco Estrella - 2016


Projekt logotypu oraz strony www dla projektu inwestycyjnego w… rajskiej Brazylii.


Przenie┼Ťli┼Ťmy si─Ö (niestety tylko wirtualnie;-) pod równik, by opisa─ç potencja┼é 7 km rajskich pla┼╝, tropikalnej flory i fauny, ciep┼éego oceanu, 300 dni s┼éo┼äca i lekkiej bryzy. Dziewiczych terenów, idealnych do uprawiania sportów, które pozwalaj─ůc uciec od ┼Ťwiata, nie s─ů od niego odci─Öte.
Powsta┼éo logo symbolizuj─ůce ciep┼éy wiatr w┼Ťród li┼Ťci rosn─ůcych przy rajskiej pla┼╝y, kokosowych palm. Przywodz─ůce na my┼Ťl kolibry, rozpostarte na wietrze kite’y, dobr─ů gwiazd─Ö. Dynamiczne formy podkre┼Ťla pe┼éna optymizmu, ┼Ťwiat┼éa i przestrzeni paleta barw.

e-learning - 2015


Zaprojektowanie logotypu wraz z rozbudowanym SIW dla czołowej marki e-learningowej w Polsce.



Lapidarna, ┼éagodna, organiczna i syntetyczna forma przetworzonego „e” jest metafor─ů dialogu, my┼Ťli, pytania i odpowiedzi. Kojarz─ůce si─Ö z interakcj─ů i wymian─ů my┼Ťli, ciep┼ée, eleganckie w formie i nowoczesne „e” wpisane jest w logotyp. Z ┼éatwo┼Ťci─ů mo┼╝e ulega─ç transformacjom, bardzo kreatywnie charakteryzuj─ůc ┼Ťwiat marki i tworz─ůc spójny, pe┼éen ┼╝ycia i optymizmu, dynamiczny system identyfikacji.

Arctic Paper - 2007

Create an image campaign and informational bulletin.

Amid growing competition and continually low brand awareness among paper users, we developed a strategy aiming to strengthen the Arctic Paper brand on the Polish market. Following a brand audit, we determined the brand's most competitive unique characteristics. Thus, we were able to propose what proved to be an effective multimedia promotional operations plan, which included an in-depth mood film that expressively depicts the art of paper manufacturing. We also developed event scenarios tailored to Arctic Paper clients with ideas for competitions that stimulate the imagination and designs for one-of-a-kind gadgets that help people in their everyday work and make them remember the entire range of paper products by Arctic.

French Institute in Warsaw - 2007

Create the new visual identification for the French Institute in Warsaw.

The new brand image of the French Institute was to reflect the organization's values by communicating an enticing cultural programme aimed at the most demanding recipients. With a logo that has been around for years, we knew that we could break some rules in creating the new identification. Our solution merged continuity with new, dynamic expression. The basic medium for disseminating information about the Institute's operations is an event calendar brochure, colour-coded to convey the diversity of the Institute's offering and to classify events in a functional, orderly and minimal fashion, referring people to the Institute's website for more information in order to keep the brochure clear and navigable.

City of Pruszk├│w - 2007

Create the logo, promo folder and visual communication for the city of Pruszków.

In recent years, the theory behind brands and brand strategies has been increasingly applied to countries, regions and cities. Pruszków turned to us for help in developing and communicating its new image. Following an analysis of the most relevant characteristics of the Pruszków brand, we designed a logo that hints at the city's new cycling track, already a regarded new mark of the city. Thanks to its connection to sport, this symbol brings to mind the principle of fair-play, so important to the city's desired image. We produced a brand folder that presents the vital statistics on Pruszków in an orderly fashion and constitutes a beautiful photo album that captures the city's unique atmosphere and conveys the advantages of living and investing in Pruszków.

Dobry Klimat dla Rodziny - 2013

Dolor Lorem

Danone - 2007

Design the CSR Operations Review.


Faced with the task of presenting a huge amount of information (including statistics, diagrams, processes and employee testimonials) in an accessible and attractive form, we divided the material into categories, to which we assigned different, complementary graphic styles. Thus, the reader would be able to distinguish the type of information presented at a glance. The publication was to reflect two crucial issues for Danone: the fact that it is an environment- and human-friendly company; and the fact that its mission is ongoing. So, to stress the human touch and the work-in-progress aspect, we gave the Review a notepad format, with the inclusion of handwritten notes and amusing drawings instead of the typical boring infographics.

Wojew├│dztwo Lubuskie - 2010

Develop and implement a long-term brand management strategy for Lubuskie Province, including a controlling system for 2011-2016.

The brand strategy was developed in stages. Strengths and weaknesses of the region were identified during the first stage of the project based on extensive surveys. Then, the values and personality of a “Lubuskie” brand-to-be were developed. Another step was to single out associations with the region based on the survey. These associations were the grounds for the initial concept of the brand. The concept was finally shaped following further surveys and consultations. The new slogan “Lubuskie worth your while” and the new logo were created based on respondents preferences.
Studio Bakalie have also developed the Brand Book and the strategy implementation scheme up until 2016.

The National Health Program - 2010

To create visual identification for the educational program of the Ministry of Health. The National Health Program is to reduce inequality and improve the quality of life in Poland through an improvement in health.

The logo depicts protective nature of the program and its dynamic spatial form indicates continuous process and consistent actions. Light, modern, clear and logical layout is the extension of the logo concept. Major objectives for specific programs are represented by pictograms inspired by the logo.
Scope of the assignment: Logo and corporate identity manual, design and layout of strategic document and promotional materials.

The Copernicus Science Centre and ECSITE FREEDOM Conference - 2011

To develop comprehensive visual identification for the conference, expressed in universal, cultural, scientific and educational aspect.

We have selected a fractal to depict the subject. Its essence is about infinite depth which unveils new faces. Just like freedom. It may be defined and discovered by anybody, for each situation and always as a new phenomenon. We were inspired by the Sierpinski fractals to emphasize the Polish input.
The materials (including leaflets, agenda, printouts, tags, bags and highly extended information system in the CNK building) that have been created are consistent extension of the fractal concept. For example, the leaflet is a fractal in both graphical and as far as unfolding is concerned. The unfolding involves the process of getting deeper into the meanings of freedom.
Unusual solutions enhanced the message and were enthusiastically accepted.

Politechnika Warszawska – identyfikacja wizualna - 2012

Opracowanie identyfikacji wizualnej, wypracowanie materia┼éów graficznych o wysokim stopniu oryginalno┼Ťci, niepowtarzalnych i z wykorzystaniem unikalnych elementów graficznych. Do realizacji zadania zostali┼Ťmy wybrani w trybie konkursu projektów.

Inspirowany nauk─ů, technik─ů i architektur─ů ┼╝ywy key visual, z za┼éo┼╝enia ma ulega─ç przekszta┼éceniom. Jego konstrukcja opiera si─Ö na prostopad┼éo┼Ťciennych formach, tworz─ůcych iluzj─Ö przestrzeni, wynikaj─ůc─ů ze swobodnego przemieszczania i przenikania si─Ö poszczególnych elementów pokazanych w aksonometrycznych rzutach.

Visual jest dynamiczny i ┼╝ywy, kolorowy i nowoczesny. Obraz wzorowany jest na sztuce wspó┼éczesnej oraz j─Özyku wizualnym wspó┼éczesno┼Ťci. Ka┼╝demu wydzia┼éowi zosta┼éa przypisana indywidualna forma oraz paleta kolorów z┼éo┼╝ona z koloru wiod─ůcego (wydzia┼éowego) i kolorów dope┼éniaj─ůcych.

W ramach projektu opracowali┼Ťmy materia┼éy informacyjne i promocyjne oraz stron─Ö www uczelni.

Centrum Nauki Kopernik Genesis - 0000

Opracowanie koncepcji komunikacji Projektu GENesis – cyklu po┼Ťwi─Öconego osi─ůgni─Öciom biotechnologii. Symbolem powinna by─ç owca Dolly.

Stworzyli┼Ťmy system, który bezpo┼Ťrednio nawi─ůzuje do GEN(etyki), a którego j─Özyk wizualny pozwala na nieograniczony rozwój. Opiera si─Ö na graficznym nawi─ůzaniu do mapy genomu. Mapy genomu s─ů dla genetyków form─ů uporz─ůdkowania genów w nici DNA. Kolorowe prostok─ůty na okr─Ögu lub w poziomych pasach, to zestaw sk┼éadowych wybranego genotypu.
Przechodz─ůca wiele mutacji idea mapy genomu, ma w komunikacji wizualnej cyklu wiod─ůc─ů rol─Ö. Posta─ç owieczki schodzi na drugi plan, ocieplaj─ůc komunikacj─Ö.
Rodowód i spójno┼Ť─ç systemu podkre┼Ťla zarówno kolorystyka jak i nietypowe rozwi─ůzania formalne oraz introligatorskie. Kalendarium projektu, materia┼éy edukacyjne, ulotki, wszelkie druki itd. maj─ů form─Ö ko┼éa lub mocno wyd┼éu┼╝on─ů.

demosEuropa - 2012

Stworzenie projektu rebrandingu marki demosEUROPA – Centrum Strategii Europejskiej.
Idea pog┼é─Öbionego liftingu logo wywodzi si─Ö z jego zastanej formy (s┼éo┼äce) oraz logiki i z┼éo┼╝ono┼Ťci, zaskakuj─ůcej prostot─ů rozwi─ůza┼ä sztuki origami. Jest otwarte na nowoczesno┼Ť─ç, ilustruj─ůc wielopoziomowo┼Ť─ç, wielow─ůtkowo┼Ť─ç i z┼éo┼╝ono┼Ť─ç dzisiejszego ┼Ťwiata.
Nowa identyfikacja wizualna marki to nowoczesny i dynamiczny system wizualny, z którym uto┼╝samiaj─ů si─Ö za┼éo┼╝yciele Fundacji oraz jej pracownicy.Przejrzysta, syntetyczna, a przez to mocna komunikacja efektywnie i efektownie wspomaga profil oraz cele eksperckie, edukacyjne i badawcze fundacji.
Dla zachowania spójno┼Ťci materia┼éów wizerunkowych Studio Bakalie pe┼éni rol─Ö opiekuna marki demosEUROPA.

UOKiK konferencja ICN - 2013

Konstancin - 2015


Projekt logotypu oraz opracowanie systemu identyfikacji wizualnej Konstancina-Jeziornej, promuj─ůcego turystyczne atuty miasta.



Logotyp wielowarstwowo opisuje atrakcyjno┼Ť─ç eleganckiego miasta z tradycjami, niepowtarzalnego zarówno z powodu walorów kulturowych jak i przyrodniczych. Litera K, stylizowana na wszechobecny w konstanci┼äskiej, zabytkowej architekturze ornament, organiczn─ů form─ů przypomina uzdrowiskow─ů kropl─Ö wody, aktywno┼Ť─ç ptaka w locie, czy li┼Ť─ç, symbol rozwoju. Mo┼╝na w nim, jak w wyci─Öciu ornamentu, dojrze─ç dusz─Ö Konstancina. Rozbudowany SIW jest kontynuacj─ů ornamentalnego oraz emocjonalnego portretu miasta, od sygnalizacji miejskiej po reklam─Ö wizerunkow─ů czy stron─Ö www.


Piotr Domownik - Executive Director & Cz┼éonek Zarz─ůdu

Client Service - 601 225 291

PR - 601 225 291


Bakalie for Health - 2011-02-01

We won the contest organized by the Ministry of Health for the development of visual identification for the National Health Program.

The objective of the Program is to bring together the efforts of society and the public administration to reduce inequality and improve the quality of life in Poland through an improvement in health.

Logo, document layout and promotional materials were developed for the assignment.

The new logo is to emphasize the protective nature of the program. The logo was followed up by a document layout, which graphical design reflects the potential incorporated in the logo.




Freedom for CSC - 2011-01-25

How do you depict something that may not be captured? How to show the multitude of faces that freedom has? Freedom. What is it? Are there any limits to it? When is it an opportunity and when is it a trap?

We faced a great challenge and… our concept was successful. We were awarded an assignment to develop the visual identification for the ESCITE Annual Conference that will be hosted by the Copernicus Science Centre in May 2011.

Freedom in both, human and scientific and educational aspects, will be the leading theme of the Warsaw conference to be attended by the science and education community representatives.

We have selected a fractal to depict the conference subject. The fractal is an infinite, self-similar and dynamic shape, which depending on the magnification scale keeps revealing new forms. Its essence is about infinite depth which unveils new faces. Just like freedom. It may be defined and discovered by anybody, for each situation and always as a new phenomenon.

Fractals discovered by Polish renown mathematician Wac┼éaw Sierpinski were used in the creation to emphasize Polish input (as the conference organizer). These are the Sierpinski carpet and triangle, which interestingly, also inspired Salvador Dali to create his “The Face of War”.

The fractal is a very grateful and rewarding graphical shape that may be stunningly developed.

See our first creations on


Bakalie for Poland once again - 2011-01-20

We have been requested to complete another assignment for the Office of the Prime Minister (the KPRM).
Our new challenge was the visual identification of the campaign for the 3rd anniversary of the office of the prime minister Donald Tusk.

The logo, expert’s report layout and promotional materials were developed for the campaign. Our assumption was to create a system that reflects the government’s innovative approach to the public opinion communication issue.

The logo depicts a simplified incremental column graph accompanied by innovative typography. The symbolic nature of the logo relates to the content of the document presenting the 3-year results of the government’s activities. The applied colour scheme emphasizes the communication.

“Poland 2010” is the second expert’s report with the layout created by Bakalie for the KPRM. Initially, we have graphically developed the strategic governmental report „Polska 2030”.


Do we build properties? - 2011-01-15

As a result of a bidding contest Bakalie Branding Studio was selected as a contractor to develop a visual identification system for the Agricultural Property Agency (ANR). This assignment increased Bakalie’s portfolio by another public sector institution.

Our objective was to create a simple and clear system that was easy to apply on a day to day basis by the Agency’s personnel. Its light and elegant look was to create a modern and professional image of the ANR.

Firstly we slightly refreshed the logo by determining clear associations between the graphical design and the name, and by reviving the colour. The symbolism of the brand has been supplemented by an additional colour and graphical elements. The brand differentiator is a simplified survey map that briefly informs of the scope of Agency operations. This component has been also applied in communication materials such as business cards, letterhead background, press advertising, etc.
The new visual identification system was described in the brand book that we have developed for the Agency.



Xmas star - 2011-01-01

Turn the sound on and click to see the Xmas star


Xmas star - 2010-12-24

Turn the sound on and click to see the Xmas star


Chopin Airport in Warsaw - 2010-09-05

Site plans designed by Bakalie have been in use at Fryderyk Chopin Airport in Warsaw for few months now. The Warsaw Airport is under constant redevelopment. We personally experienced this during our work on the plans. We did our best to align our design with the changing environment. Therefore the design was developed as the development of the terminal was progressing.
Our objective was to improve the functionality of the site plans and assure a remarkable design. This is why the fundamental airport functions such as airport services, cafés and restaurants, shops and services have been color-coded on a black background. Now, vivid colors and shapes that mark various functional areas make it easy to navigate around the airport. The extension of printed plans is an interactive plan based on the same graphical concept, however with 3D animations added. Moving objects visualize the terminal area and allow the selection of any required information.
Take a tour of the terminal and enjoy the navigation!


fullscreen version:


Tatra Academy (Akademia Tatry) - 2010-09-05

The logo of the Tatra Academy (Akademia Tatry) has also come about from our cooperation with the Tatra National Park (Tatrza┼äski Park Narodowy). The Tatra Academy is the Park’s new educational undertaking. The purpose of the Academy is to increase the awareness of nature amongst the Park's employees and residents of the zones adjacent to the protected areas.
The logo is associated with the visual identification of the Park and as such forms a TPN’s sub-brand. It depicts a book inscribed in a circle. Pages of the book are shaped to form mountain peaks. The educational materials making up the identification system for this sub-brand will be presented shortly.


Akademia Tatry


Lubuskie – worth your while! - 2010-05-13

Work on the marketing communication strategy for Lubuskie Province has been successfully completed. As a result of nearly six-months of effort the new >Lubuskie< brand has been created. Strengths and weaknesses of the region were identified during initial stage of the project. Then the values and personality of a >Lubuskie< brand-to-be was developed and three positioning suggestions were investigated. The strategy, logo, manual and some other items of visual communication :-) were created based on the information gathered. The new Lubuskie Province brand was launched on May 13 during a gala held in the column hall in the Office of the Marshal in Zielona Góra. The reception was very enthusiastic. Marcin Jabłoński, the Marshal emphasized that it is necessary to have a brand to cater for current market demands. New brand, be successful!



New ┼╗elazowa Wola - 2010-05-05

We made it! A section of the new decoration for the manor in ┼╗elazowa Wola was arranged in an extraordinary pace. A non-standard print technology on large-format glass planes was a challenge for our designers. We hope that the Chopin Year will be a good opportunity for you to visit ┼╗elazowa Wola. Come and see it!




Bakalie - branding patron - 2010-01-05

Branding studio Bakalie has become the branding patron for demosEUROPA - an independent international think-tank providing insight into EU institutions, operations and policies, and domain fund - an initiative stimulating investment in web domains. A special long-term package with favourable terms has been offered in return for the Bakalie logo being featured on demosEUROPA and domain fund visuals.

Straight to the Terminal - 2009-12-15

Bakalie branding studio has signed a contract for the design of the site plan of Fryderyk Chopin Airport in Warsaw. The creative design developed by Bakalie defeated nine other competitors in the contest arranged by the Polish Airports State Enterprise (PPL). The site plans to be designed by Bakalie will be placed in a number of locations in Warsaw airport and its proximity. They will also be available as an interactive tool on the airport’s website. Designs created by Bakalie are the best evidence of the art of design being useful and possible to apply in the service segment.

Lubuskie under the Wings of Bakalie - 2009-11-19

Studio Bakalie was recently awarded a contract for the development of the brand management strategy for Lubuskie Voivodship. Bakalie defeated Eskadra Group in the last stage of the competitive dialogue. The half-year long project will cover a marketing study, development of a communication strategy, and a visual and verbal brand identification consistent with the strategy. The new brand implementation plan will complete the project. This is another assignment that Studio Bakalie will carry out for local administration. Up until now, Bakalie has completed the works for ┼Ül─ůskie Voivodship, Legionów Poviat and Borough of Pruszków.



Calendar time - 2009-11-19

We have designed a series of calendars for the Polish Security Printing Works (PWPW S.A.). The leading theme of the works is the 200th Anniversary of Fryderyk Chopin’s birth. The innovative layout design incorporates graphics from a new limited edition Polish passport issued by PWPW S.A. that demonstrates the capabilities of the PWPW S.A. in respect of e-passport production. The layout is made up of simple geometric shapes that form a mosaic photograph. Meticulous graphical arrangement corresponds to a classical theme of the calendars and the PWPW S.A. mission.

Bakalie for Poland - 2009-06-17

On 17 June, the Library of the University of Warsaw hosted an official inauguration of a crucial governmental document – the Poland 2030 report. The event was particularily important for Studio Bakalie, which had the privilege to design the document’s layout. The report has a clear and legible form, quite fitting for a publication of such importance.


Poland 2030 is the first serious attempt at creating a true strategy of development for our country, one that’s based on real priorities”, Prime Minister Donald Tusk said today, and added that the document detailed the objectives Poland should reach by 2030 in order to catch up with developed countries.



We design for the Ministry of Environment - 2009-05-30

We have completed the first stage of works for the Ministry of Environment, our next institutional client. The scope of works covered logo lifting and design of new elements of visual identification. Within the following stage of cooperation we will design promotional-informational materials, i.e., company papers, e-mail messages, multimedia presentations, ecological bags, stands, roll ups.


The modern logo for the MoE proposed by Bakalie Branding is based on a sign and depicts relations between elements of the environment. While designing the logo, we integrated the letters “M” and “┼Ü” (Ministry of Environment – Ministerstwo ┼Ürodowiska) with the landscape, we referred to mountains, fields and rivers. The new identification system is very accessible, emphasises the educational role of the MoE. The colour code we proposed is very dynamic and lively. The emerging identification system is based on elements hidden within the logo.

In the skin of a deaf and blind - 2009-05-05

The issue of a quickly spreading virus is very up-to-date. In opposition to the deadly variant from Mexico, the one created by Bakalie Branding Studio carries nothing but good.

In the framework of the 1% campaign conducted by Bakalie for the Deaf and Blind Help Association, apart from traditional carriers, the studio focused on an unconventional method for reaching the receiver – virus marketing. Bakalie Branding Studio is responsible for the artistic concept and screenplay. The ViViral Visual Virus Marketing Agency has undertaken to conduct the viral campaign.

The film was made in the spirit of the campaign – it causes anxiety, reflection, and finally empathy of the viewer. At first, a rough, unsaturated approach of the film suggests negligence in the production process, but noises, cracks, flashes and blurs have not found their way to the viral by accident. They make it possible for the viewer to experience the world of a deaf and blind person and understand his/her real needs.

The film appeared on on March 31. Within a month, it has been viewed by 560 users! Considering the fact that this is a niche production without the participation of any stars, this is a very good result. For comparison, “Equal Chances” of the Batory Foundation has been viewed 209 times over three months and the UNICEF campaign has been viewed 550 times over two months. Furthermore, a proper “5 cell” distribution tactic and strengthened buzz marketing resulted in discussions concerning the film on forums and blogs.


Bakalie in the newspaper - 2009-04-20

In “Kultura”, the Friday supplement to the Polska-Europa-┼Üwiat daily paper, we found many warm words concerning the works of our Studio. Honey to the ears!


Happy Easter - 2009-04-09

Bakalie captured the Castle - 2009-04-06

Last Friday, the Centre for Contemporary Art was quite crowded. The 4th Annual Exhibition of the Commercial Design Creators Association preview was held. At the exhibition, it was possible to see current works of as many as 40 participants from all walks of commercial design: logotypes, visual identification, posters and internet graphics. Such an up-to-date and complete presentation makes it possible to become acquainted with the newest trends in commercial graphics. The leading theme of this year’s exhibition was design of logotypes and visual identification… so, something perfect for our studio! Come and visit!

Centre for Contemporary Art, Ujazdowski Castle
Jazdów 2 Street, Warsaw
The exhibition is open from April 3 to 17




In order to see you better... - 2009-04-01

Non-governmental organisations increasingly often take advantage of expert support in the field of communication. Friends of the Deaf and Blind Society (TPG - Towarzystwo Przyjació┼é G┼éuchoniewidomych) asked Bakalie Branding Studio to cooperate on the realisation of the 1% campaign.

The TPG 1% campaign is based on the “In order to see you better and hear you better, I need 1% of your taxes” slogan. Central figures of the campaign are TPG members – persons with an impaired sense of both sight and hearing. The creation is based on a seemingly incorrectly focused photo. The face of the person portrayed is partially covered – his eyes and ears, which causes the viewer to feel anxiety, reflection and finally empathy. Additionally, a part of the barrier dividing central figures of the campaign and viewers is shown: a yellow stripe which imitates an easily removable adhesive tape. The decision is yours. Giving 1% of your taxes, you bring down barriers in everyday life of those blind and deaf.


Towarzystwo Pomocy Głuchoniewidomym is a Public Benefit Organisation. The Society strives to satisfy the individual needs of those under its care in the scope of contacts with surroundings, education, rehabilitation, supply of special equipment, employment and social conditions, as best as possible. One of the goals of the Society is also conducting popularisation campaigns in wider social circles, connected with problems of deafness and blindness.

Always within reach - 2009-03-14

Specially for the Arctic Paper company, we have created an innovative medium for the Munken brand. A functional and original in form typographic template is used for promotional purposes of the types of Munken paper. Design works for the Munken brand are a very rewarding task. It is generally known that Munken is associated with quality designs and unconventional solutions.

We proposed the structure of the template, slogan and arrangement of entire piece. The template consists of over a dozen of typefaces, both classic and those less popular, with examples of their use. Furthermore, the template makes it possible to compare three Munken graphic papers – Pure, Lynx and Polar.

Upon our proposal, the template took on a triptych form. Each of the three parts is presented on a different type of paper. The first one, “Type 2 Play,“ is an invitation to fun and games and experimentation with different types. The second, “Time 2 Type,“ has an educational function. It presents 15 kinds of type, with their origins, a short history and information about the author. Here, next to each type we designed a poster which reflects the nature of the given type. The third part of the publication, “How 2 Type,“ plays a referential role. Here, one can find examples of publications with all presented earlier typographies.

We remained faithful to our Client’s slogan: “Designing is our nature” and we focused on the values most important to him: design, nature and quality. Feel free to use the new template!

Bakalie Branding Studio has also conducted an audit and a comprehensive image campaign for Arctic Paper. Works included the creation of a contemplative film about the art of making paper, event scenarios for company clients, unique gadgets and an informational bulletin.

Bakalie breathed new energy into Silesia - 2009-02-17

The Silesian Province can show for new promotional materials! It has at its disposal an informational folder designed by Studio Bakalie. Modern content emphasises the flagship value of the brand – positive energy and a rich tourist offer of the province. Photos are the essence of the innovative form – the main energy comes from them. Figures of young people having fun are displayed. In order to reinforce communication with an additional dose of energy and to direct it straight to the receiver, we introduced an auxiliary slogan – “Participate”. It is to encourage receivers to spend their time actively and to open up for new experiences. Soon, in all of Poland there will be posters and image flyers, and at the province boundaries attractive gates will be erected. Studio Bakalie has also designed the layout for a multimedia presentation, new graphic design for the promotion CD packaging, conference wall, etc.

While designing promotional materials for the Silesian Province, we looked at four sub-brands of the province, represented by the motif of four coloured waves (logotype element). A different colour, characteristic wave colour and pictogram is ascribed to each of the sub-brands. In this manner we alluded to the division into active, sacral, industrial and cultural tourism defined by the client. We are convinced that the new face of the Silesian Province will draw even more tourists and investors to the region.

The Silesian Province is located in southern Poland, at the junction of Silesia and Ma┼éopolska, two culturally and historically very different parts of the country. The biggest cities in the province are Katowice, Cz─Östochowa and Sosnowiec. Geographically, the Silesian Province is a part of Silesian Upland, Jura Krakowsko-Cz─Östochowska, O┼Ťwi─Öcim Valley and Beskidy Mountains, for which reason it is willingly visited by tourists.

Have You Got a PLan to Return? - 2008-12-05

In London, on November 24, Prime Minister Donald Tusk, during his meeting with the Polish Diaspora, launched an informational program named “Have You Got a PLan to Return?” The government has asked Bakalie to work on this project. So far, in the framework of cooperation, we have created a logo, website and guidebook, TV commercial and other forms of advertisements (including guerrilla marketing).


The program is aimed at persons returning to Poland from emigration and its purpose is to provide them with practical information, among others, in the fields of law and administration. Bakalie Branding Studio has prepared a comprehensive campaign image – visual setting and copywriting materials. The communication is simple and expressive, it is based on symbols characteristic for Poland. The entire message is maintained in a white-red colour code. The logo of the action – a stork landing in a nest, symbolises not just the return home, but also constitutes an inseparable element of the Polish landscape. Both the informational guidebook “A Returner. Navigation for Returning Migrants” and the website are organised in the form of practical answers to questions placed as a result of analysis of problems which persons returning to Poland from emigration have to face.
Soon, a TV commercial will be broadcast. It is an animated film  showing a stork returning from Great Britain to Poland. The bird symbolises an emigrant returning home, who not only has to cover the distance separating him from home, but also has to answer various questions and face many formal problems. The “Have You Got a PLan to Return” action answers these questions and is to help the Diaspora return home.





New on its way… - 2008-11-03

Studio Bakalie is now growing even stronger with Piotr Domownik becoming a new member of the management board and the managing director. He has been running Studio Graficzne FILE (Graphic Design Studio) for 14 years now. FILE has created a number of works for customers such as Polkomtel (Plus and SimPlus brands), Vettenfall, Dupont and SPEC (Warsaw Heating Company). Piotr Domownik is a cross country rally driver in his free time. He has competed in the Polish Cross Country National Championship for Off-Road Vehicles (Rajdowe Mistrzostwa Polski Samochod├│w Terenowych), winning the championship in 2007 ( This is how he looks in action :-)


New brand- powiat legionowski. - 2008-08-25

The Legionowo district is another Polish territorial unit which is building its brand. In the beginning of April of this year, authorities of the Legionowo district which is a part of the Mazowieckie province, launched cooperation with the Bakalie Branding Studio. The agency's task was to prepare a marketing communication strategy, develop a logo and a visual identification system for the district. A communication strategy has already been prepared and work on the visual identification system is at its final stages.

The communication strategy and band positioning concept have been developed on the basis of an analysis of the surrounding areas and strategic workshops staged jointly with district office administration employees. The unique qualities which the district wants to communicate are: security, clean environment, high standard of living of citizens. A positioning slogan has been defined: “The Legionowo district is a safe, green district.”
The district’s logo also refers to the region’s qualities. Bakalie Studio Brandingowe proposed a visual identity concept based on colours and shapes referring to associations with nature, green woods, water, but also active recreation and safe and convenient living.

With the open approach of the district's authorities to the idea of territorial branding and with the active cooperation of the agency and the client, we believe the brand will be implemented correctly and consistently with its strategy.

The project for the Legionowski District is yet another assignment successfully completed by Bakalie Branding Studio for a local government body. So far we developed a visual communications strategy for the ┼Ül─ůskie Region; a logo, promotional folder and image video clip for the Pruszków City Authority and a rebranding project for the Tatra Mountains National Park.

The Legionowski District, created on January 1, 1999, is located in the central part of the Mazowiecka Lowland. It consists of five municipalities: Legionowo, Serock, Jabłonna, Wieliszew, Nieporęt. From the west, the District borders on the Nowodworski District, and from the west on the Wyszkowski and Wołomiński Districts; from the north on the Pułtuski District, and from the south on the city of Warsaw. The 39278 ha district has nearly 96 000 residents, 50 000 of which in the town of Legionowo itself. The District's chief asset is the Zegrzyński Reservoir - an artificial lake that is a popular recreation spot.

Bakalie Branding Studio for the NATURE 2000. - 2008-08-13

A social campaign with the slogan “Viva la Nature!”, promoting the goals and creating the image of the NATURE 2000 environmental program has started. The goal of the campaign is to make its recipients aware that nature is a common good. The European NATURE 2000 program’s aim is to protect the floral and animal population, as well as to regulate human actions in fields covered with the program.



The management of the Tatry National Park, one of the largest areas in Poland to be included in the NATURE 2000 program, together with Bakalie Branding Studio, have prepared a social campaign popularising the program. The campaign was designed to be presented on outdoor carriers and the project will have its final with a series of events to be organised in the Park, on August 23-24.

The project financed by the National Fund for Environmental Protection is another joint initiative of the Tatry National Park and Bakalie Branding Studio for NATURE 2000. So far, the agency and the Park cooperated in the development of a new communication strategy and visual identification of the TNP brand.

During a press conference held on Tuesday, August 12, in Warsaw, the Vice Minister of the Ministry of Environment, Maciej Trzeciak, and Director of the Tatry National Park, Paweł Skawiński, said the following about the campaign:

“From billboards presenting photos of beautiful Tatry landscapes chamois and bears were erased. A white spot was left. The campaign is to make people aware that without protection, these animals may disappear,” emphasised Maciej Trzeciak.

“Tatry are in the most westward point in Europe, where great predators live next to each other: the bear, lynx and wolf. This is characteristic of Poland, which knows how to care for wildlife,” said Pawe┼é Skawi┼äski.


“We want to bring everyone’s attention to the value of the Nature 2000 program and to how much we can lose, if we fail to pay proper attention to our behaviour (...) The slogan “Viva la Nature!” could replace the one which has been in use for a long time “Let’s protect our mother nature,” convinced Skawi┼äski.

The first two billboards, with white spots after the chamois and bears, have already been placed in 110 spots in the country. Before winter, in November, the campaign will increase in scope. More billboards will added, according to Skawiński, with even more shocking content.

Minister Trzeciak emphasises that the Nature 2000 promotional campaign is to change its image which is usually associated with protests connected with road construction or blocking of investments. “Nature 2000 helps to protect the most beautiful areas and makes it possible to run investments without hurting nature. I know this area very well and I know what has to be done in order to protect these valuable landscapes and make it possible to use freeways and fast railway connections. These two things can be reconciled,” he said. (PAP)

The European Nature 2000 Ecological Network is a system aimed at the protection of endangered elements of biological diversity of the European continent, implemented since 1992, in a cohesive manner in terms of methodology and organisation, in the territory of all member states of the European Union. The aim for the creation of the Nature 2000 network is to protect both endangered natural habitats and species of plants and animals on an European scale, as well as typical, still commonly found natural habitats.

The Tatry National Park covers an area of 21 164 ha and is one of the largest national parks in Poland. It was created in 1954, but efforts to cover the Tatry range with protection were made as early as in the 19th century. TNP protects the only one in Poland alpine mountain range. The richness of landscape is coupled with the richness of the plant and animal world. Tatry National Park is open for tourism, mounting climbing, speleology and skiing. Due to the unique nature of this high mountain area, in 1993, Tatry National Park was included in the UNESCO Biosphere Reserves list. It is also a part of the Nature 2000 network.

Journalist visit at Bakalie. - 2008-07-28

In the framework of preparations for the Face to Face conference, our Studio was visited by a delegation of German journalists focused on design and its links with entrepreneurship. During the meeting, there was a presentation of Bakalie’s history and projects, which met the journalist’s interest.


photo: Tina Weber

Journalists Barbara Höfler, Tina Weber, Juliane Grützner and Ilona Koglin represented such titles, as:


AIR Magazin,

Design Report,

Frankfurter Rundschau

and PAGE magazine.

The Face to Face conference, the main goal of which is to initiate contacts between designers, architects and entrepreneurs from Poland and Germany, as well as to establish lasting cooperation networks between them, will be held on October 23-25, in Ludwigsburg near Stuttgart.

Bakalie for the Tatra National Park - 2008-06-12

Our Studio has prepared a new communication strategy for the Tatra National Park brand. Caring for the wellbeing of the Tatra wildlife and tourists visiting this only one in Poland alpine area, the management of the Tatra National Park has undertaken actions aimed at the improvement of communication between employees and tourists. Our branding agency, the Bakalie Branding Studiu, has been asked to help with the creation of such a new strategy.

The Tatry National Park is the first national park in Poland to have its brand deeply analyzed. It decided to refresh its image using such values, as openness and usefulness. Bakalie created a rebranding strategy and a visual communication strategy for the park brand. At present, work is almost completed on the TNP visual communication system. This comprehensive project covers a brand repositioning strategy, designs of all corporate materials, information and direction boards, as well as the layout of the new internet website of the park.

The brand strategy has been prepared by the Bakalie Branding Studio using original strategic tools, such as QUAD and BrandTree. The Tatry National Park, covering an area of 21 164 ha, is one of the largest national parks in Poland. It was created in 1954, although attempts had been made to grant the Tatry mountains protection since the 19th century. The TNP protects the only in Poland mounting range of alpine characteristics. The richness of the landscape is complemented with the richness of the animal and floral worlds. The Tatry National Park is open to tourism, mounting climbing, speleology and skiing. There is a network of properly marked tourist trails, nearly 250 km in total length. Due to a unique character of the alpine area, in 1993, the Tatry National Park made the list of UNESCO Biosphere Reserves. It is also included in the Natura2000 network.

Bakalie invited to participate in FaceToFace - 2008-04-29

Our branding studio has been invited to participate in the exclusive “Face to Face. Poland meets Germany” project. Its main aim is to establish contacts between designers, architects and entrepreneurs of the two countries and to create lasting cooperation networks between them. To participate in this event, 10 designers from Poland and Germany were invited, who represent such artistic fields, as industrial design, visual identification, architecture, new media, brand development, packaging design, editing, graphics in public space, typography and photography.

We are designing for the National Film Archiv - 2008-04-09

For the sixth time now we have designed promotional materials for the “Silent Movie Holiday”, organized in Warsaw, by the National Film Archive. Our Studio prepared a uniform visual identification system and has been creating designs for the needs of this event since its first edition in 2003. Among graphic materials prepared for this year’s edition of the festival there are the designs of: posters, movie guides, flyers, press ads and banner.



The sixth edition of the “Silent Movie Holiday” will be held at the Warsaw “Luna” movie theater on 11-13 April of 2008.

We are designing for the Rossmann drugstore - 2008-03-26

We have prepared graphic designs of posters, as well as press, outdoor and indoor advertisements for different carriers. The designs will be promoting the “Treasure of Beauty Festival” organized by Rossmann brand shops. All works were based on a uniform visual communication strategy.

The design uses many photographs of women, as well as uniform flower motifs, inspired by the shape of the rose. The event will be held in eight largest Polish cities, from April until May.

Bakalie at the STGU exhibition - 2008-03-12

We would like to invite those interested to the STGU exhibition held at the Rondo Sztuki Gallery in Katowice.
At the exhibition one will have the opportunity to see many works of STGU members, and of course those of our agency, Bakalie Branding Studio.



Annual report for the Polish Postal Service - 2008-02-25

We have completed work on the Polish Postal Service annual report design. The report deals with actions undertaken by our client in 2006.We are presenting the effects of our work here, as well as on the portfolio tab. We would like to invite all interested to the coming STGU exhibition, where apart form this report we will be presenting may other projects.


Bakalie breathed new energy into Silesia - 2008-02-17

The Silesian Province can show for new promotional materials! It has at its disposal an informational folder designed by Studio Bakalie. Modern content emphasises the flagship value of the brand – positive energy and a rich tourist offer of the province. Photos are the essence of the innovative form – the main energy comes from them. Figures of young people having fun are displayed. In order to reinforce communication with an additional dose of energy and to direct it straight to the receiver, we introduced an auxiliary slogan – “Participate”. It is to encourage receivers to spend their time actively and to open up for new experiences. Soon, in all of Poland there will be posters and image flyers, and at the province boundaries attractive gates will be erected. Studio Bakalie has also designed the layout for a multimedia presentation, new graphic design for the promotion CD packaging, conference wall, etc.

While designing promotional materials for the Silesian Province, we looked at four sub-brands of the province, represented by the motif of four coloured waves (logotype element). A different colour, characteristic wave colour and pictogram is ascribed to each of the sub-brands. In this manner we alluded to the division into active, sacral, industrial and cultural tourism defined by the client. We are convinced that the new face of the Silesian Province will draw even more tourists and investors to the region.

The Silesian Brand project is another project which Bakalie Branding Studio is realising for a territorial self-government unit. So far, the company has prepared a visual communication strategy for the Legionowo District, a promotional folder and image film for the Pruszków City Hall and a rebranding strategy of the Tatry National Park brand.

The Silesian Province is located in southern Poland, at the junction of Silesia and Ma┼éopolska, two culturally and historically very different parts of the country. The biggest cities in the province are Katowice, Cz─Östochowa and Sosnowiec. Geographically, the Silesian Province is a part of Silesian Upland, Jura Krakowsko-Cz─Östochowska, O┼Ťwi─Öcim Valley and Beskidy Mountains, for which  reason it is willingly visited by tourists.

Found in archives - 2008-02-11

While recently looking though our PR archives, I have found some materials which you my find interesting.

We are preparing a strategy for communication - 2008-02-04

Our branding agency, Bakalie Branding Studio, has been asked to prepare a visual communication strategy for the Silesian district. Using such tools as QUAD and GRAF, we have presented a new approach to visual communication strategy and values contained in the brand. The designs presented in the framework of the initial presentation, communicate such characteristics and values of the Silesian brand, as dynamism, inclination towards development and potential of people connected with the brand. An important motif presented in the image posters is the combination of the slogan with silhouettes of people who are encouraging others to visit the Silesian region. The visual communication strategy for the Silesian district is a comprehensive project connecting many fields with which the brand is at present connected. The main ‘Silesian’ brand has a number of sub-brands. Here, tourism is divided into 4 general groups: active, sacred, industrial and cultural. The new visual communication will cover all of these 4 elements. We have also attempted to change the “Silesian – positive energy” logo into something more energetic, while presenting the logo in a wider context. We have developed options of using the logo on various carriers, not just promotional materials, but also various living space elements.

Brands in starring role - 2008-01-14

Let us once again come back to events of 2007 and ask ourselves, which brand was seen most often in American movie productions. According to the website, it was Ford whose logo was present in 20 productions. Second came in Apple, with 13 titles, and Coca-Cola with 11, with BMW, Mercedes and NIKE coming in shortly after.